Erewhon Organic 100% Whole Grain Cereal 10 oz (284 g)

Erewhon Organic 100% Whole Grain Cereal 10 oz (284 g) Review

Made with Real Raspberries, Strawberries & Blueberries!
Lightly Sweetened
Made with Organic Brown Rice
We added mixed berries to America's favorite organic Crispy Brown Rice cereal.
A light and satisfying cereal, Erewhon Crispy Brown Rice with Mixed Berries is made from the actual whole grain of organic brown rice, not from flour like many other rice cereals. After the rice has been carefully toasted for its crispy crunch, we glaze it with a subtle blend of honey and brown rice syrup that sparkles with sweetness. Then we add a delicious medley of sliced strawberries, raspberries and blueberries. There are no artificial colors, flavors, or preservatives added. The fresh taste of mixed berries and lightly sweetened crispy rice is a combination the whole family is sure to enjoy.
Gluten Free
Low Fat
Low Sodium
USDA Organic
Erewhon® Closer to Nature. Our great taste comes naturally®
A Grain of Erewhon History:
What is it?
Erewhon is a philosophy. "Food is the essence of life," our founders taught their followers. "If what you eat is good, and pure, and true to its source, all else will follow." Coining the term "natural foods." in 1966 they opened the Erewhon Trading Company, a tiny basement storefront in Boston. Both converts and curious came from miles around, leaving happily laden with hand-lettered, brown-paper parcels of organic brown rice, buckwheat, and other natural treasures. Initially just a product purveyor, it quickly became clear that Erewhon had to produce its own goods to guarantee quality.
I like it, but how do I pronounce it?
The name Erewhon (Air-wahn) comes from a nineteenth century novel by Samuel Butler wherein Erewhon was a utopia where each individual was responsible for his own health. This idea that one is ultimately responsible for one's well-being was the basis for our founders' philosophy. The name Erewhon was a "natural" choice.
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